|Waist||26||27||28||29 1/2||31||32 1/2||34|
|Hip||37 1/2||38 1/2||39 1/2||40 1/2||42||43 1/2||45|
|Short||31in||5'3" or shorter|
|Regular||33in||5'4" to 5'6"|
|Tall||35in||5'7" or Taller|
The Onyx Design Group LLC announced the introduction of its ground breaking brand “ARIYA JEANS” in November 2009. Industry veteran Dan Shainis has joined forces with Ned Davidson and John McKelvey, owners of Jade Marketing Group LLC and Amethyst Jeans, to launch this exciting new jean brand focused exclusively on the 16 to 25 year old Curvy girl.
“This consumer, although significant in market size, has generally been ignored by the denim community. No denim company with Onyx’s level of capability has ever focused all of its energy in designing and manufacturing great jeans for this girl. All aspects of fit, design, merchandising and marketing will be developed with her in mind. Ariya will take its unique approach towards giving the sophisticated curvy girl a chance to show off her assets by offering an authentic blue jean executed in multiple silhouettes with exciting washes and details.” says Shainis.
“Ariya is truly a fit solution for curvy girls out there. They have been forced to buy and wear jeans that just don’t fit properly. After all, we live in a curvy world.” says Ariya merchandiser Pam DeMartini. “Additionally, this is a great opportunity for retailers to develop new customer loyalty in a profitable way.”
© Onyx Design Group 2012